Genre, Target Audience and Production Companies

 Research Part 1: Genre, Target Audiences and Production Companies  

Outline 

Genre of your film 

Film genre: Horror 

Subgenre(s): Slasher, revenge, teenage drama  

Film Themes: Four Themes associated with your genre. 

 

 

Theme 1	Theme 2	Theme 3	Theme 4
Revenge	Survival	Teenage drama	Betrayal

 

 

1. Target Audience 

1. Definition: a specific group of consumers identified as the intended recipients of a particular message, product, or service.  

 

2. Who are the persons targeted for this film? (research statistics for this film? 

This film is targeted for teenager and slasher fan 

3. Audience Type  

• The audience type for our movie is young adult and teenagers who enjoy horror/ slasher movies. In movie theater, adult Netflix, Amazon prime. 

4. Film Posters illustrating film examples  

 

 

 

Films	Do revenge	Killer Book Club	The Call
Themes	Revenge  Sexual harassment	Revenge   Murder Mystery	Mystery  Thriller  Sci-fic
Target Audiences	Gen Z  Young adult	16 and up  Mysterious fan	Teenager   K-drama fan

 

 

 

 

 

 

 

 

 

 

 

Market Segmentation Analysis	Characteristics
Demographics
Age group	14+
Race	multiculturism
Gender	Male and female
Class	Lower/middle class
Psychographics
Interests	innovators
attitudes	Thrilled
personality traits	Excitement seeking, impulsive
values/beliefs	Excitement, openness, Gut

 

 

Accessibility to film genre 

Our movie can found on Netflix, YouTube, Amazon Prime 

 

What type of film openings do they usually prefer? 

Shocking kill 

Suspense Prologue 

Atmosphere build up 

 

 

2. Production Companies  

 

Production Companies	Film Titles	Type of Film company: Conglomerate or Independent.	Budget	Gross
1.	Killer Book club	Brutal Media	Estimate 1-3 million USD	N/A
2.	Do revenge	Likely story	10 million USD	N/A
3.	The Call	Yong Film	13 million USD	1,591,194

 

 

3. Reflection:  

Based on my secondary research, I will be researching: From the production of Netflix, i will be researching the movie The Killer Book club because the movie genre is closer to our idea for the opening of our movie. While analyzing the other movies I learn a lot, but this movie had more similarity to our idea than the others. In addition, the movie production Netflix is very affordable to most and is use by lot of teenagers and young-adult.